Whether a label says chilled, frozen or quick-frozen is not a marketing choice, because the regulation ties a temperature limit to each word. The limit is written by product group, so there is no single figure for frozen.

Product groupChilledFrozenDeep or quick-frozen
Egg products (Regulation on Specific Hygiene Rules for Food of Animal Origin, Article 64)At most 4 °CAt most -12 °CAt most -18 °C
Fishery products (Articles 51 and 52)Near the melting temperature of ice-18 °C or below-
Quick-frozen foods (Communique 2014/47)---18 °C or below at every point

Why quick-freezing is a category of its own. The Communique defines quick-frozen food by three conditions: the product is made with a suitable freezing process that passes the maximum crystallisation zone as fast as possible, after the temperature stabilises every point is at -18 °C or below, and this is maintained continuously. A short rise during transport and distribution may not exceed 3 °C, and official controls take random temperature readings.

In a mixed load the narrowest band governs: the -18 °C of quick-frozen goods and the ice temperature of fresh fish cannot be held in the same space, so the separation is physical: a separate container, compartment or run. In a passive container the separation is built through plate choice; GEBHARDT eutectic plates come with melting points of -3, -14, -18 and -21 °C and are frozen at least 5 °C below their melting point.