The microbial growth curve shows the count of living cells changing through four phases: adaptation (lag), rapid growth, a plateau and decline. Temperature raises the growth rate and shortens the lag time.
In one study (Foods, 2026) fermented soybean tofu was followed through two distribution patterns swinging between 4 and 20 °C. In the e-commerce pattern, which met 20 °C, the total viable count reached 5 lg CFU/g on day 17; in the supermarket pattern it took until day 27.
Lag is not seen in every product. On chicken wings (Poultry Science, 2026) the product's own bacteria showed no lag or a negligible one, while Salmonella added for the trial showed lag at 20 °C and declined at 4 and 10 °C.
So no ready-made lag duration is taken: a prediction rests on the product's own counts, its starting load and an unbroken temperature record. Without a record there is no curve, and only the date on the label remains.


